Articles & Features
How to Successfully Monetise Your NFL Blog
Photo: Oct 1, 2022; Madison, Wisconsin, USA; Illinois Fighting Illini defensive back Devon Witherspoon (31) breaks up the pass during the first quarter against the Wisconsin Badgers at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-USA TODAY Sports

How to Successfully Monetise Your NFL Blog

Did you know that more than 400 million people are avid fans of American football?

Not only is this sport extremely popular throughout the United States, but it has gained a foothold within many other regions of the world. This is why many amateur bloggers are (rightfully) considering appealing to a much larger audience. A handful are just as keen to earn a side income from their posts.

Is this possible? If so, what are some of the steps that you will need to take in advance? The intention of this article is to highlight some of the ways in which you can transform your passion for the NFL into a money-making reality. Let's jump right in to see what the virtual gridiron has to offer.

Success Begins with a Standalone Website

Most experts agree that you will first have to create a website to support your content. The reason behind this is simple. As opposed to free blog hosting platforms, sites tend to rank higher within search engine results. In other words, you will enjoy greater online exposure.

Even those who possess no coding knowledge can still get in on the action thanks to user-friendly interfaces such as the website builder engineered by IONOS. From drag-and-drop templates to AI-assisted content creation, all the most important utilities are only a click away.

Evergreen or Fresh?

Some articles tout the benefits of evergreen material. As the term suggests, this type of content is timeless, so it can represent a means to constantly attract visitors to your blog. Although this is true to an extent, it is just as wise to provide regularly updated content.

The main intention here is to keep readers coming back for more. Fresh blog posts are also great in terms of catering to the needs of your audience. For instance, it is always possible to address trending subjects such as the top NFL draft picks. Try to maintain a flexible mindset, and to write about topics that other blogs have not yet covered.

Focus on What You Know

Write what you know. One common mistakes made by novice bloggers is to tackle subjects that they are not familiar with. There are two problems with this strategy:

  • The chances are high that mistakes will be made.
  • Readers who notice these mistakes will be less likely to follow future posts.

For example, let's imagine that you happen to be a fan of wagering on NFL events. You could choose to create a blog devoted to upcoming Super Bowl odds and fixtures.

Affiliate Advertising

A final way to monetise your blog is associated with joining marketing networks such as Google AdSense. These offer a means to obtain an additional income with the help of affiliate marketing (pay-per-click campaigns are the most common). This is also ideal for beginners, as the process is quite straightforward.

Please remember that it will still take time to see the results from the methods previously outlined. Similar to any other e-commerce venture, patience is a virtue.